Sung Woo Choi. “Predictive Analytics and The Futility of Reactive Retention: A Multidisciplinary Investigation into Customer Churn Dynamics and Decision Engines in Digital Ecosystems”. Academic Reseach Library for International Journal of Computer Science & Information System 11, no. 02 (February 28, 2026): 62–67. Accessed April 30, 2026. http://colomboscipub.com/index.php/arlijcsis/article/view/149.